First of all we arranged such a photo session with product close-ups in landscapes of Riga (or some place in nature also). This time we prefered experimenting with different shooting and stop-animation techniques.
There are hundreds of people who have joined Geocatching app to find thousands of hidden objects in Riga and Latvia (https://www.geocaching.com/play). Our idea was to choose 3-5 Geocatching objects in Riga/near Riga and fill them with Pobeda candies 3 days before Christmas. Social media output was photo gallery our hidden candies, map with our objects and call to action that everyone could go out and find tasty presents from us.
It’s not about Christmas but overall situation. There was an issue that our Client’s customers often cannot find our products they want in shops. Sometimes there is lack of supplies, sometimes everything is sold out. We engaged our customer & Page followers to be make impact on these shops by tagging them in comments. We asked our fans to write adress, shop name and product that is not available.
